ABB Optical Group Launches Patient Outreach and Virtual Trade Show Programs
Coral Springs, Fla. (March 16, 2020) – ABB Optical Group, a leading national provider of optical products and business solutions for the eye care industry, today announced two initiatives to assist eye care professionals (ECPs) during this time of heightened health concerns regarding the coronavirus (COVID-19) situation.
The company will be launching a free patient outreach program designed for practices to connect with patients and inform them of direct doctor-to-patient shipping options, a service provided by ABB Optical Group. ECPs can download the toolkit, which contains social engagement posts, e-mail communications and signage informing patients that, without even coming into the office, they can place their contact lens orders through their eye care practice and receive their shipment at home. ABB Optical Group customers will receive an e-mail with information about the patient outreach program and instructions on how to access the toolkit.
“During this time of elevated health concerns, we’re seeing that ECPs have patients who may be hesitant to schedule an eye exam or visit a practice to pick up their contact lenses,” said ABB Optical Group Chief Executive Officer Tom Burke. “Now is a critical time for ECPs to maintain their patient relationships by understanding their hesitations regarding visiting a doctor’s office, and by providing them with a solution that shows their health and well-being is of paramount concern. Our direct-to-patient shipping option is a meaningful solution as we navigate through these uncertain times.”
ABB Optical Group is also hosting a Virtual Trade Show March 23-27, in lieu of the recent cancelation of Vision Expo East in New York. The online event will feature free daily webinars, hosted by subject matter experts and industry leaders, and focused on products, services and solutions intended to help ECPs optimize their business and better serve their patients, both now and in the future.
“Although we understand the need to cancel events where groups of people gather, we at ABB Optical Group believe that our commitment to our customers, especially during this time, is very important,” said Burke. “Our expert-led Virtual Trade Show webinars are designed to bring important information directly to participants’ computer screens allowing them to engage with their peers differently.”
For more information on ABB Optical Group’s patient outreach program, call 800.852.8089 or talk with your ABB account manager. For more information on the Virtual Trade Show and to register for the featured webinars, visit abboptical.com/virtualtradeshow.
About ABB Optical Group
ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. ABB operates through three business pillars: ABB Contact Lens, ABB Labs and ABB Business Solutions. ABB is focused on the future of eye care professionals, helping them succeed by making practices more efficient and assisting providers to effectively navigate market changes. Visit abboptical.com for more information.
Media Contacts:
Cristina Pasquino, 561-271-7240 cpasquino@abboptical.com
